Free Expert Advisors – Do They Work?
The publishing business has changed dramatically in the past few years. Today, nearly anyone can publish a book it seems. Hundreds of thousands of new books hit the shelves every year. But very few people are successful at all in regards to marketing their books, with the average number of sales being around 200 over the life of the author. Marketing books is a real challenge for many people. In my work with hundreds of authors, I have identified 10 primary reasons why a book marketing strategy may fail.
Now, imagine that Stephen Hawking comes into the room. Who are you going to listen to? Hawking is the Trusted Authority in this field. He not only has all of the expertise that the expert has, but he has real influence and real power. His words can captivate audiences and his observations can change the way people think about the world. There are thousands of experts on astronomy, but there is only one Stephen Hawking – and that’s because he owns the position of authority in that particular market. While you many never achieve Hawking’s level of intelligence, you can achieve that level of influence in your own field.
You must be professional with how and what you write in book reviews. Caveat here: if the general tone of many of your book reviews is harsh, negative or critical it will hinder your self-promotion.
One of the most popular ways to gain reflective essay help status is to start an online publication such as an ezine or newsletter, and get people to subscribe to it. By doing this, you develop a following, and with that following comes expert status. The reason why that is, is because the people that follow you and read what you give them fully trust in you and they look up to you for information and advice. That is where the expert status comes from.
Indulging in Self-Praise: Authors who praise themselves and their books only prove to people what big egos they have. This lack of emotional intelligence likely also shows up in a lack of good judgment in writing the book. Don’t make your website read like a commercial for your book. Make it informative, but beginning with “My book is the best one ever written on this topic” and “This wonderful novel was written with touching scenes, engaging characters, etc.” is a turn-off. It’s fine if you have testimonials from others saying those things. Just don’t say them yourself. The same is true with the book’s cover. Tell people what your book is about, but save the praise for your endorsers.
There is no extra cost associated with adding all the color illustrations that the author wishes to incorporate into his book. I have added color illustrations to every book that I have made into an online e-book. My paperback on Amazon is 157 pages, sells for $14.95, and has no color illustrations. The newer version – the e-book, has 257 pages and all kinds of color illustrations.no extra cost to this author, nor to the non-existent printer.and the public gets a better quality book – and that brings me to the best reason why online e-books will rule.
So you should find out what the writer’s area of expertise/specialization is – and then ask for something else. Yup, have the writer write on a topic she knows absolutely nothing about.
Don’t be too modest. You do not have to be the best in the world at something to be an expert – you need to know more or have more skills than the people you are supporting. If you have evidence of this then be prepared to tell people about it – your story is what marks you out as an expert.
Will the articles sound like I wrote them? Yes. They have to or else your audience will know someone else wrote them. A good article ghost writer will be able to study your current content and pick up your persona, and writing style so they can match it and write in the same style as you do.
My role is to edit, correct, supplement, and rewrite what it is you want to say, what should be said, as well as what should remain silent. My experience as both a writer and an editor is that there are so many creative AND technical skills involved that until the writer has gained sufficient experience (experience = time) they often can miss important nuances and details that make the characters and the story more plausible and readable.
You have to tell the expert you plan on selling the interview as a product ahead of time. Since you are going to be making money on his/her expertise, you should make some financial arrangement with the expert. You might pay them a flat fee for the time it takes to record the interview, or give them a certain percentage of the sales revenue, or allow them to use the interview to pitch their products to your customers, or any combination of these.
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